Improvement in advertising apparatus



E. BOSTOOK 8v L. T. SIMGN.

3 SheetsSheet 1.

Advertising Apparatus.

Patented April 16,1878.

Fig.1.

I 3Sheets -Sheet 2. E. BOSTOOK & L. T. SIMON.

Advertising Apparatus.

Patented April 16,1878.

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8 Sheets-Shet3. E. BOSTIOGK 85' L. T. SIMON; Advertising Apparatus.

No. 202,325. Patented Apr i|16 ,1878.

i Advez' 52/15 1121:

I il w UNITED STATE PATENT OFFICE.

EDWARD BOSTOOK, OF NEW YORK, AND LOUIS T. SIMON, OF WILLIAMSBURG,BROOKLYN, NEW YORK.

IMPROVEMENT IN. ADVERTISING APPARATUS.

Specification forming part of Letters Patent No. 202,325, dated April16, 1878; application filed July 30, 1877. v

To all whom it may concern:

, .of New York, have jointly-invented certain new and usefulImprovements in an Apparatus for the Display of Business-Advertisements,of which the following specification, with its drawings, is a full,clear, and exact description.

The object of this invention is to display the business-cards andannouncements of merchants, manufacturers, and others before the publicin a novel and attractive manner, giving to their cards the largestamount of publicity at the smallest outlay of money.

This invention consists in a mirror-covered frame of polygonal form,capable of displaying advertisements upon one or upon all sides, havinga rectangular bordered aperture in the center of each side fordisplaying advertisements within the frame, in combination with avertical and intermittently-rotatin g cylinder, illuminable within, andcontaining detachable colored glass show-cards, the whole beingconstructed and arranged as hereinafter described.

It also consists in the combination, with a spring-driving mechanism, ofa spring-stop and its operating-cam, for giving intermittent motion tothe train-work.

In the drawings, Figure 1 is a vertical side section; Fig. 2, ahorizontal section; Figs. 3 and 4., detail views of the cam mechanismfor obtaining an intermittent motion; and Fig. 5, a front view of theapparatus as it will appear to an observer.

The several parts are represented as follows: A, frame; B, cylinder; 0,squares for cards; D, mirror; E, aperture to display the advertisements,and F mechanism for revolving the cylinder.

The motive power is ordinary spring clock- Work, and would rotate thecylinder with a constant motion until the spring had unwound but for astop device, employed so as to give the cylinder a constantlyintermittent motion. The stop device is arranged beneath all themechanism which appears in Fig. 1, and it is fully shown in the detailedFigs. 3 and 4. The

shaft 1, which turns the cylinder, is rotated by the cog-wheel 2, thatgears into and receives motion from a pinion, 3. This pinion has cogsonly upon about'one-quarter of its periphery, the remainder thereofbeing a plane surface. The wheel 2 therefore remains stationary wheneverthe plane surface of the pinion is presented to the wheel. Underneaththis pinion is half of a plane wheel and a cam, 4, combined. The cam isso arranged that just before the cogs of the pinion engage with the cogsof the wheel 2, it rides over the pin 5' tervals; and in this way thecylinder is held stationary upon its shaft at all times when the smoothsurface of the pinion is presented to the main wheel. 'The motive poweris set in motion by moving the lever 8 out of contact with the fly-wheel9.

The cylinder is constructed of open framework, so as to admit of theshow-cards being placed thereon independently of each other.

By this constant intermittent motion the rows of advertisements upon thecylinder are successively brought into view, and a sufficient time isgiven for their inspection by observers before another column of cardsis exhibited to them. The frame is so arranged that, whetheradvertisements are displayed upon one side orupon all sides, eachaperture shows an entire column of cards, and no more.

One of the most pleasing features of this in vention is themirror-covering for the frame, in which observers can View themselves atfull length. It is proposed, under some circumstances, to place a convexmirror upon one side and a concave mirror upon another features thatcannot fail to arrest the attention of a large portion of the people whopass by the invention.

This system of advertising is novel, attractive, and economical, and byit great publicity is given to advertisements when the apparatus isplaced upon crowded thoroughfares, upon wagons, or in'brilliantstore-windows, or the many public places where advertisements can beproperly displayed.

When erected in a store-window, the frame might be built in octagonalform, and each of the eight sides contain five glass show-cards ofvarious color and ornamentation. The lettering of the advertisementsmight be made on the colored side of the glass, leaving the letterswhite, and each card could be twelve by twenty inches in size, andbrilliantly illuminated from the inside of the cylinder.

A very ornamental and attractive screen may be improvised by thearrangement about the apparatus of the merchandise advertised. It is notproposed at all times to use a mirrorscreen, as it is obvious thatvarious suitable designs may be used to every purpose, care being takennot to employ a screen which will be equal in beauty and attractivenessto the advertising-cards.

It is estimated that the cylinder would complete a revolution every fiveminutes and display the cards about one hundred and fifty times daily.

All inventions of mechanical advertising apparatus now before the publicwhich have come under our observation have fallen short of the desiredend to be attained, which is at tractiveness in construction and economyof cost to the advertiser. In other apparatus the ornamental portion hasbeen quite as attractive as the advertisements themselves; but in ourapparatus we intend to have the ornamental portion of the frame ofsecondary artistic beauty as soon as the observer has begun to view thecards advertised.

Having now described our invention and its result-ant advantages, whatwe claim as new, and desire to secure by Letters Patent, is-

l. The combination of the screen with avertical illuminable cylinder,divided into longi tudinal sections, and having a continuouslyintermittent rotation, said screen being so arranged as to 'sucessivelyexpose and conceal each longitudinal section of said cylinder, the wholebeing constructed and arranged substantially as and for the purposedescribed.

2. The combination, with a spring-driving mechanism, of the spring-stopand its operating cam-wheel, for giving an intermittent motion to thetrain-work and the advertisingcylinder within the frame.

In witness whereof we hereunto subscribe our names in the presence oftwo attesting witnesses this 13th day of July, 1877.

EDWARD BOSTOCK. LOUIS T. SIMON.

Witnesses:

O. W. SMITH, -GrEO. H. HARRISON.

